For Airbnb, Mardi Gras season is when supply far outreaches demand.
Our job was to help bring to life a series of 7 scripted videos to highlight the benefits, dispel the myths and drive enquiries for new Airbnb hosts during Mardi Gras. Working with the great creative vision of team Urban (Agency led by Gavin McDonough); and using the fabulous Varooshka Darling as our Hostess with the Mostess, our little series made quite the impact. It even won a Festival of Media Asian Silver Spike darlings!
- 2.9million views
- 1.8million reach
- $1.9million of earned media value
- oh, and 595 new hosts
Services
Direction
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