Barelli Bathrooms

Barelli came to Rawkus to launch their new range of Bathroom accessories through Bunnings. As entry-level products, Rawkus challenged the brand to do 5 bathroom makeovers for under $800.

We created a makeover series for each Barelli range, consisting of range feature videos, how-to videos, and social media videos. We then ran targeted social campaigns for each range, resulting in more than 3.3 million impressions and over 140,000 clicks to the Bunnings Warehouse website at an average click-through rate of 4.29% — that’s about 5x the facebook average. It’s also positioned the brand as one of the category leaders amongst Bunnings Warehouse bathroom brands.