We love Choosi Insurance and we have been lucky enough to have directed and produced their TVCs for five years.

With a recent change in creative direction by our great friends at Eardrum, we responded to a competitive pitch that showed we not only understood the brief but nailed it. The Choosi brand was looking to evoke a warmer, more emotional tone of voice, and our new ‘It’s Choosday’ creative device, focuses on the various life insurance trigger moments.

But don’t take our word for it. When the client sits in the edit review and says ‘I love it – no changes and it’s exactly as I pictured it – it’s like you were in my head’ then we reckon it’s mission accomplished.

We create a range of TVCs in both 60-second and 30-second formats for Choosi annually to promote their life insurance comparison service that speaks directly to their target market.