Rawkus has worked with GrainCorp for more than two years, the relationship began in 2020, when GrainCorp was in need of a brand refresh to remind grain growers and regional communities of their brand capabilities and long-standing relationship amidst increasing market competition.
In year one, Rawkus developed a full brand creative refresh for the GrainCorp grains side of the business along with four feature videos showcasing GrainCorp’s capabilities across storage, export, quality control, and their contributions to the wider regional communities in which they operate. Alongside these four feature videos, Rawkus developed a creative campaign with paid ads across multiple social media channels to build brand awareness while also driving traffic to specific web domains.
During the second year, Rawkus worked to further develop GrainCorp’s content strategy with the creation of 13 videos to move GrainCorp from a push to a pull content strategy. This allowed GrainCorp to deepen relationships with their key consumers, while driving further website traffic and customer acquisitions.
Social Media Asset Creation