Health and Wellness company, Pharmacare, knew they needed a fresh-faced couple with young kids that millennial parents could relate to. Pharmacare successfully recruited super ‘perennials’ Guy and Jules Sebastian as brand ambassadors for their Kids Smart range before Rawkus won a competitive creative and production pitch to bring the idea to life.

The key creative challenge for Rawkus was to not only capture the healthy lifestyle the Sebastians enjoy as a family but to also ensure that the product and product claims were clear to the viewer.

Rawkus was also commissioned to create a full social and digital plan, creating these assets from items shot on the day. As Content Optimisation specialists, Rawkus was able to squeeze, reshape and repurpose content to create the maximum number of content pieces possible. Given the Sebastian’s limited availability a (very) full one day shoot created 4 x TVCs. and over 50 auxiliary social and digital assets.


Social Media Planning
Social Media Asset Creation