With declining meat sales amongst key target audiences, a 10 part TV and social series were created. Masterchef alumni Hayden Quinn visited the homes of our key target profiles to provide simple and easy dinner options using meat that solved their dinner and lifestyle challenges. From the young professional who couldn’t cook to the time-poor always on the go family of five; each episode focussed on nutritious meal solutions.

The program had a net result of some 250,000 viewers per episode.

Broadcaster: Lifestyle Food | Agency: Ensemble | Executive Producer: Rick Spence