Target needed a high profile vehicle for their equally high profile ambassador Gok Wan. Target Style the Nation was a multi-platform; multi-touchpoint content play across online, magazine, and TV.
It began with a nationwide search for women in need of a style and confidence makeover. The ensuing activation became the largest online competition Yahoo Seven had ever seen. The 5 competition winners were then flown to Sydney for an exclusive makeover session with Gok that was broadcast in a prime time slot on channel Seven.
650,000 viewers tuned in to the program and sales of the featured outfits sold out in-store.