Truckin’ Around: Freightliner Trucks

Freightliner Trucks Australia took a bold approach with its latest branded content series: Truckin’ Around.

To gain traction with a tough-to-influence audience for a product that costs hundreds of thousands of dollars, the client and agency created a Top Gear-style series, fronted by radio host and stand-up comedian Nick Cody and ex-Olympic Hockeyroo, Collingwood player and current Channel 7 presenter, Georgie Parker.

Rawkus developed a full creative approach alongside Akkomplice agency with multiple possible treatments. From these creative treatments, Rawkus produced a range of digital assets.